Last month SearchKings™Africa hosted a strategy session with our client and the country’s largest retail automotive group, Motus Holdings Retail.
A strategic partner with whom we have been on an incredible brand relaunch journey having worked closely with them to re-launch their new online aggregator motus.cars in 2020. We brought the various Motus stakeholders together to share our learnings and insights from 2021 and strategically plan for what’s to come on Google for the Automotive industry in 2022.
With 24 OEMS within the group, 2 aggregators, and 195 dealerships – for which SearchKings™ Africa actively generates leads and strategically executes on their search engine marketing strategies – there is no question of the varying marketing needs. From eye-balls and brand awareness as a key priority to generating more weekend service bookings at a dealership level, the marketing, and strategic approach differs across the group requiring a tailored approach for each Motus stakeholder and SearchKings™ customer.
An organisation of this size naturally runs the risk of working in silos. For some this has been amplified over the last year as remote working doesn’t always offer the same dynamism for collaboration. It was against this backdrop that we held our strategic planning session.
Key takeaways from the session included a strategic deep dive into what Google Search Marketing strategies have worked across the different businesses – everything from best practices to winning case studies. Of course, reflection on this allowed us to identify potential marketing opportunities available to various stakeholders for the year ahead.
The cherry on the top for the morning was bringing Angelina Viana with her North American Google Head Office experience to the session. As our SearchKings™ Global representative, Angelina is an Agency Development Manager at Google and has worked there for 5+ years. Added to that, Angelina has 10+ years of experience in the digital marketing space, having worked across a range of clients from boutiques to Fortune 500 companies. With her strong automotive background having worked on General Motors with a focus on Cadillac for years, having someone like Angelina share her insights with our biggest strategic partner was a serious value add that we were proud to be able to offer to the Motus team!
There is no doubt that creating a culture of shared learning benefits everyone. Peer-to-peer learning encourages innovation and creativity among employees and customers alike resulting in products and solutions that benefit everyone as we realize our ‘we win when you win’ value.
If your marketing teams could benefit from similar shared learnings and industry insights strategy sessions, please do not hesitate to get in touch with us. No matter your business vertical or size, SearchKings™ Africa can support your team with much-needed knowledge sharing. Please contact us via email@example.com