The Core Foundations for an Engaging Web Experience

Fast

Users don’t expect janky scrolling or slow load performance. Making your site fast is a process that starts with understanding how RAIL affects the performance of your site and how to use that to measure and improve your performance.

Integrated

User experiences on the web should feel like an integrated part of the user’s device; instead of having to reach through a browser window, the experience should feel true to how the user interacts with the device.

Integrated

User experiences on the web should feel like an integrated part of the user’s device; instead of having to reach through a browser window, the experience should feel true to how the user interacts with the device.

Reliable

Users don’t expect the web to work without a network connect, and often don’t even bother to try when it’s a slow or intermittent connection. We need to change that perception. The web must be reliable.

Engaging

An engaging website goes beyond functional, but ensures that the whole experience is delightful making it easy for the user to do what they need to do.

Engaging

An engaging website goes beyond functional, but ensures that the whole experience is delightful making it easy for the user to do what they need to do.

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