Rise of the Kingdom
From one cramped apartment bedroom in 2013 to four people sharing two desks in 2015, today SearchKings™ Africa has 16 people sitting at 16 desks respectively in A Grade offices in the heart of Sandton – family snaps and Marvel caricatures optional – helping African SMEs unlock their potential one lead at a time.
Brett Perlstein, a Chartered Accountant turned Google Ads specialist, gave up his suits and ties for branded t-shirts and trainers to carve out a niche offering in the Google Ads agency landscape of South Africa when he opened SearchKings™ in 2013.
One of the few agencies in the country that offers a tailored solution specifically aim at small to medium sized business, SearchKings™ Africa remains true to its undertaking to help SMEs across the continent unleash their true potential.
“The small business sector in South Africa and on the continent is a critical part of the national (Africa) economy and meaningful economic growth is tightly linked to the success of new and growing enterprise” says Perlstein. “We have to focus on ensuring that SMEs are ready for the fourth industrial revolution. With 1.2million SMEs in South Africa alone with more than 50% expected to fail within the first two to three years of inception, there is no doubt that the need to generate leads at scale is not only key to success, but crucial for survival.”
Online Advertising is a data driven, scientific field. We measure hard metrics such as clicks, impressions (how often the ad is seen) and conversions (when the user takes an action). We base our marketing decisions on fact and not sentiment or conjecture. Our numbers don’t lie, which means your success is measurable.
Today one of the country’s Premier Google partners, the five year journey to here has been one hell of a ride. “As a startup business ourselves we understand many of our client’ experiences. Starting something from nothing requires a thick skin and steadfast ambition” says Perlstein. “The process of building a business is brutal and there were moments when we were so deep in the trenches, it felt like there was no way out. But we believed wholly in our value proposition and today we get to help small to medium businesses plan, build and execute their digital campaigns with remarkable success.”
A career that has now taken him across the globe, Brett now finds himself on home-soil in Johannesburg, South Africa where he has spent the last 5 years nurturing SearchKing’s Africa customers through the power of Google Ads. His expertise has seen him travel the continent, being handpicked by Google to do multiple keynote addresses including the Nigeria Google Partners launch in Lagos on how to grow a successful SMB agency at scale.
Together with technology partners in Canada, SearchKing’s Africa ensure they can execute campaigns for SMEs at scale, something SearchKings™ has done with great success across the USA and Canada with over 2000+ customers.
Brett’s journey coupled with his local and dynamic team has evolved into a business that speaks directly to his client’s distinctive and varying needs. In an ever-changing world of Artificial Intelligence and machine learning, technology is fundamental for the SME success equation.
“We understand the SME landscape when it comes to their challenges and general risk aversion. But at SeachKings™ Africa we guide and support our clients from beginning to end ensuring that our specialist services allow any client who sits opposite any one of our 16 qualified Google Experts in ensuring they realize their full potential.”