Remarketing
Image and Responsive Adverts

WHAT IS REMARKETING?

GOOGLE REMARKETING

Remarketing is an effective form of online display advertising that allows your company to show targeted ads to customers who have previously shown interest in your website.

These ads will appear in traditional advertising spaces as your customers browse websites on Google’s Display Network. Now you can engage with these potential customers offering them highly relevant ads to make sure your brand is top of mind when they’re ready to buy.

FACEBOOK REMARKETING

Your customers spend a lot of time on Facebook and Instagram. Why not take advantage of it?

Facebook & Instagram remarketing lets you reach those customers and prospects with targeted ads in the online user’s Facebook and Instagram feeds — even on mobile. It’s a great way to extend the reach of your remarketing campaigns and promote your business to people who have visited your website.

There are 2 kinds of display adverts we recommend creating – image ads and responsive ads.
The specifications for these are as follows and apply to 1 set (a single theme/message throughout all the sizes)

IMAGE ADS

Technical

  • The dimensions can be found here
  • File format: JPG or PNG
  • Please ensure that each file is no larger than 150kB in size

Our previous work
Examples can be found here.

Recommendations

  • There are 11 sizes that we use when creating sets internally
  • If you don’t have the capacity for all 11, there are 6 popular sizes that you can start with.

IMAGE ADS SPECIFICATIONS

IMAGE ADS EXAMPLES

RESPONSIVE ADS

Technical

  • The dimensions can be found here
  • File format: JPG or PNG. No GIFs are allowed
  • Please ensure that each file is no larger than 5120kB in size

Recommendations

  • To ensure maximum reach we recommend using 6 images per responsive advert – 2 logo images and 4 marketing images
  • The 2 logo images must be just that – logos only.
  • The logo images must be just that – logos only.
  • The marketing images must be a plain image with very little to no text
  1. We generally use imagery similar to the image ads but in slightly higher quality.
  2. We recommend using 2 different images that are sized in a square and landscape format. Eg. image 1 square, image 1 landscape, image 2 square, and image 2 landscape

RESPONSIVE ADS EXAMPLES

Contact Your SearchKings
Account Manager for Details

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