
Programmatic buying isn’t just efficient—it leads to more sophisticated and targeted campaigns.
Brett Perlstein, founder of SearchKings Africa

Programmatic buying isn’t just efficient—it leads to more sophisticated and targeted campaigns.
Brett Perlstein, founder of SearchKings Africa



PROGRAMMATIC BIDDING WITH SEARCHKINGS ARTIFICIAL INTELLIGENCE (SKai)


PROGRAMMATIC BIDDING WITH SEARCHKINGS ARTIFICIAL INTELLIGENCE(SKai)
A Human Touch
It’s important to recognize that this technology is fluid and requires a human touch to stay optimized.
CREATIVE
The hardest thing with programmatic advertising is respecting the relationship between the medium and the message. It’s easy to get lost in the technical aspects of programmatic advertising and lose sight of your core mission as marketers—to add value to consumers. The most advanced programmatic advertising in the world won’t break through if the creative doesn’t tell a compelling story.


A Human Touch
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TECHNOLOGY
It’s important to recognize that this technology is fluid and requires a human touch to stay optimized.
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INSIGHTS
We stay on top of industry standards and the latest developments in the industry and what other brands are achieving using artificial intelligence and programmatic advertising. This is not a “learn it once and done” space.
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CREATIVE
The hardest thing with programmatic advertising is respecting the relationship between the medium and the message. It’s easy to get lost in the technical aspects of programmatic advertising and lose sight of your core mission as marketers—to add value to consumers. The most advanced programmatic advertising in the world won’t break through if the creative doesn’t tell a compelling story.

Dynamic Search Ads use content from your website to match your ads to searches.
As an advertiser, we can choose from a variety of targeting options.
ALL WEBPAGES
Google’s index of your website determines relevant user searches and generates your ad.
PAGE FEED
Use a spreadsheet of URLs for focused targeting. You can then target your entire feed or parts of it. For instance, you can label pages about “products with 4-star reviews” or “hotels with lots of availability” and target URLs with those labels only.
SPECIFIC PAGES
- Pages with titles containing specific words
- Pages with URLs containing specific strings of text
- Pages containing specific words

Dynamic Search Ads use content from your website to match your ads to searches.
As an advertiser, we can choose from a variety of targeting options.
ALL WEBPAGES
Google’s index of your website determines relevant user searches and generates your ad.
PAGE FEED
Use a spreadsheet of URLs for focused targeting. You can then target your entire feed or parts of it. For instance, you can label pages about “products with 4-star reviews” or “hotels with lots of availability” and target URLs with those labels only.
SPECIFIC PAGES
- Pages with titles containing specific words
- Pages with URLs containing specific strings of text
- Pages containing specific words
BENEFITS
SAVE TIME
No more mapping of keywords, bids, or ad copy for each product on your website. Plus, DSA could help you connect with new markets faster than other alternatives.
FREQUENT, AUTOMATIC UPDATES TO YOUR ADS
When you make changes to pages, we’ll crawl your website again to help ensure that your ads are as up to date as possible.
RELEVANCY
Show relevant, dynamically generated headlines with your ads. When a customer’s search is relevant to your product or service, we’ll dynamically generate an ad with a headline that includes words from that customer’s search phrase and the landing page.
CONTROL YOUR CAMPAIGN
You can show ads based on your entire website, specific categories, or pages. You can also prevent your ads from showing for products that are temporarily out of stock.
CAPTURE ADDITIONAL TRAFFIC
Dynamic Search Ads can help you gain additional traffic and sales by promoting your business to more customers than you can reach with a keyword-targeted campaign.

BENEFITS
SAVE TIME
No more mapping of keywords, bids, or ad copy for each product on your website. Plus, DSA could help you connect with new markets faster than other alternatives.
FREQUENT, AUTOMATIC UPDATES TO YOUR ADS
When you make changes to pages, we’ll crawl your website again to help ensure that your ads are as up to date as possible.
RELEVANCY
Show relevant, dynamically generated headlines with your ads. When a customer’s search is relevant to your product or service, we’ll dynamically generate an ad with a headline that includes words from that customer’s search phrase and the landing page.
CONTROL YOUR CAMPAIGN
You can show ads based on your entire website, specific categories, or pages. You can also prevent your ads from showing for products that are temporarily out of stock.
CAPTURE ADDITIONAL TRAFFIC
Dynamic Search Ads can help you gain additional traffic and sales by promoting your business to more customers than you can reach with a keyword-targeted campaign.

Contact Your SearchKings Account Manager for Details
At SearchKings™, we pride ourselves on customer service. Our internet marketing experts are waiting to assist you with your queries, advertising needs, or requests. Even if you’re just looking for some friendly advice, please don’t hesitate to contact us online below or give us a call.