Like all great entrepreneurial stories, Ricky Solomons started his business out of his garage, 12 years ago to service the Sandton area and greater northern suburbs of Johannesburg.

Pool Squad is a business designed to keep your pool crystal clear and sparkling – all year round. Their hardworking team aims to ensure the finest quality is delivered in accordance with the highest standards.

Ricky and his team wanted to grow their business and their online presence exponentially in a competitive Pool Servicing market in the northern suburbs of Johannesburg

THE CHALLENGE

Pool Squad wanted to both grow their business and their online presence. They compete in a competitive Pool Servicing market in the northern suburbs of JHB.

THE GOALS

  • Create a lead focused website.
  • Emphasis on quality leads from customers looking for service.
  • Increasing market share specifically in the northern suburbs of JHB.
  • Find the area that is the most profitable for his business.
  • Create local marketing messages.
  • Create specific localised landing pages.
  • Deliver profitable Google Marketing campaigns.

THE APPROACH


LEAD
TRACKING

Create a lead centric website design to leverage Google Marketing for the business to measure all leads

  • Taking advantage of SearchKings™ unique phone call tracking solution.
  • Tracking all inbound email leads and contact forms.
  • Providing the customer with weekly scalable reports via SearchKings™ custom-built mobile reporting app.
  • Showcasing the attribution between revenue and leads volumes to accurately measure return on investment (ROI).

MOBILE
OPPORTUNITY
  • Mobile searches account for over 70% emergency home services queries.
  • SearchKings designed a responsive mobile-friendly microsite with convenient touch screen navigation and hot buttons for quick contact & click to call functionality.
  • Optimized mobile bid adjustments to ensure that Pool Squad’s had maximum visibility for key searches on mobile devices.

LOCALISED MARKETING
SOLUTIONS

To ensure fast turnaround time, less time on the road & profitable call outs, the business would need to maximise their exposure in very targeted geographic areas

How it was done:

  • Implemented a strict Google Ad campaign geo-targeted structure.
  • Location-specific keywords strategy.
  • Targeted & Localised marketing messages

BANNER
AND CREATIVE
  • Mobile searches account for over 70% emergency home services queries.
  • SearchKings designed a responsive mobile-friendly microsite with convenient touch screen navigation and hot buttons for quick contact & click to call functionality.
  • Optimized mobile bid adjustments to ensure that Pool Squad’s had maximum visibility for key searches on mobile devices.

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