At SearchKings™ we have the opportunity to partner with cutting edge brands and dynamic people as we help businesses unlock their potential online.
This year, in the face of a global pandemic, some brands chose to pause on marketing efforts and who can blame them. However on the opposite end of the scale were those brands who understand how critical brand salience remains during a crisis.
One such company was our strategic partner Motus Holding Ltd, who despite the hurdles the year offered up, remained steadfast and pushed on to launch their new online aggregator motus.cars.
And already all the signs are there, as to how the leading automotive retail group will revolutionise the consumer car purchasing experience.
Hailed by the media as an ‘online’ warehouse, consumers can shop for any of the 25 most recognisable brands of new cars and more than 10 000 dealer-certified used and demo cars from the comfort of their home or where-ever and whenever they want to.
‘SearchKings™ was honoured to be one of a three part agency collaboration in this strategic execution’ says Founder Brett Perlstein. ‘As part of our remit, we supported the team in identifying the channels and mediums that were key to best communicating the rebrand to customers, while simultaneously fine-tuning everything from keyword strategies to how best to target customers in their moment of intent. We worked hand in hand with the creative teams to ensure we amplified all above the line efforts to provide seamless brand engagement for customers with the new brand identity.’
With the rebrand planning came an opportunity for us to execute critical data driven strategies to better understand target audiences and integrate both historical and fresh data to create a more holistic and customer friendly offering to ensure the right people were seeing the most appropriate content at the most optimal time.
Transforming an Industry: A Digital First Approach
motus.cars is not only a new URL, but at the same time, it is a new brand and a call to action for the industry to truly heed what customers need and want. ‘It has never been more important to be online and be found in your customers’ moment of intent’ adds Brett. What was equally inspiring and exciting for SearchKings™ was working on a campaign where digital spend was front and centre – a giant marketing leap for the motoring industry in less than a decade. ‘Liesel Van Olst, Marketing Manager for Motus Retail Division wanted a digitally led campaign which was so refreshing’ adds Brett ‘We love working with like-minded clients, who understand the power of lead generation through Google Paid channels for their business. We are so proud to have been part of this significant milestone not only for motus.cars but for the industry as well.