The NGO Reach For A Dream has been creating magical moments and experiences for terminally ill children for over three decades. An organisation that has made thousands of dreams come true and touched the lives of thousands more, Reach For A Dream is a cause close to the heart of SearchKings™ Africa founder Brett Perlstein and his team.
Having supported the NGO over the years and understanding their business needs, SearchKings™ Africa saw an opportunity to improve the user experience and journey for donors online. ‘Donations are critical to the running of the Reach For A Dream organisation’ says Brett. ‘Given that this is their most significant form of income, streamlining the donation process online to ensure an easier and simpler user experience was imperative.’
‘Given how important donations are to our organisation, the truth is that we couldn’t do what we do without SearchKings’ says Natalie Lazaris, Head of Business Development at Reach From A Dream as she talks about the work the team has done on their website and in particular in streamlining their donation process.
Our relationship with Brett and the team is one that we truly value. They are real partners and more like family to us. Often as a charity people tend to treat you differently when it comes to offering pro-bono or discounted services but with SearchKings we feel like a high priority client and that is so special – over and above the world class service. We are so excited about our new website which has been built in the middle of a pandemic to boot and will ensure that with SearchKings’ support we are top of mind, top of Google when people need to find us and able to do the work we do.’ The SearchKings™ Africa team redesigned the payment journey and bolstered the site’s payment gateway through walletdoc, one of the Premier Google Partner’s new strategic partners.
As part of a comprehensive website audit and refresh, the site navigation was enhanced and the design tweaked – but the team made sure to keep the much-loved Reach For A Dream visuals given their emotive connection and brand affinity with the community they serve.
‘We win when our customers win, so ensuring the user journey and customer experience is as simple as possible to increase the opportunity for successful donation was key to allowing Reach For A Dream to continue with their life changing work.”
