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5 ways to improve your accounting firm’s performance on Google

Own an accounting business? Want to win online? With over 20 financial services clients, and many of these being businesses that offer accounting, tax, and advisory services, we understand what it takes to win in this industry. Using our proprietary technology, we can help you harness the power of Google Marketing to unlock your business potential online. Here are our 5 tried and tested tips to give your accounting practice the edge.

5 ways to improve your accounting firm’s performance on Google

Own an accounting business? Want to win online? With over 20 financial services clients, and many of these being businesses that offer accounting, tax, and advisory services, we understand what it takes to win in this industry. Using our proprietary technology, we can help you harness the power of Google Marketing to unlock your business potential online. Here are our 5 tried and tested tips to give your accounting practice the edge.

1. Hone in on key services

What is the core focus of your firm?
What do you specialize in?
Bookkeeping? Payroll? Accounting?
Tax Returns?
Choose which discipline you’re best at and start there.

2. Determine your targeted location

It’s easy to say “South Africa” but it is important to target geographical locations where your clientele is likely to see your ads. If you’re a cloud based accounting firm you should target cities where cloud based applications are widely accepted and most used like Cape Town and Johannesburg. If you’re a “brick and mortar” firm, and still hold face to face meetings with your clients, you will need to target areas within driving distance of your physical location and aim to be the big fish in your small pond.

3. Pick your platform

Sage Pastel, Xero, Quickbooks? Many customers are looking for subject matter experts who specialize in a particular platform to support this key function in their business or facilitate the move from one platform to another, or to a cloud-based solution. Being an authority on a potential customer’s preferred platform is a strong differentiator to own. Be clear on what support you offer.

4. Map to the calendar

While bookkeeping and payroll are all year round services, tax queries spike around February and again in July around personal and business tax filing season. Keep this in mind when planning your digital campaigns and consider additional budget spend or splash campaigns over peak periods to capitalise on the increased search volume and demand for this service.

5. Bear the Big 4 in Mind

With the big 4 Accounting, Tax & Advisory firms all playing in this space, there is fierce competition for keywords like “accounting company”. Avoid bidding wars you can’t win, with strategic thinking and clever geographical and long-tail keyword targeting. At SearchKings™ Africa we can help you develop targeted strategies that will ensure you get maximum bang for your buck.

1. Hone in on key services

What is the core focus of your firm?
What do you specialize in?
Bookkeeping? Payroll? Accounting?
Tax Returns?
Choose which discipline you’re best at and start there.

2. Determine your targeted location

It’s easy to say “South Africa” but it is important to target geographical locations where your clientele is likely to see your ads. If you’re a cloud based accounting firm you should target cities where cloud based applications are widely accepted and most used like Cape Town and Johannesburg. If you’re a “brick and mortar” firm, and still hold face to face meetings with your clients, you will need to target areas within driving distance of your physical location and aim to be the big fish in your small pond.

3. Pick your platform

Sage Pastel, Xero, Quickbooks? Many customers are looking for subject matter experts who specialize in a particular platform to support this key function in their business or facilitate the move from one platform to another, or to a cloud-based solution. Being an authority on a potential customer’s preferred platform is a strong differentiator to own. Be clear on what support you offer.

4. Map to the calendar

While bookkeeping and payroll are all year round services, tax queries spike around February and again in July around personal and business tax filing season. Keep this in mind when planning your digital campaigns and consider additional budget spend or splash campaigns over peak periods to capitalise on the increased search volume and demand for this service.

5. Bear the Big 4 in Mind

With the big 4 Accounting, Tax & Advisory firms all playing in this space, there is fierce competition for keywords like “accounting company”. Avoid bidding wars you can’t win, with strategic thinking and clever geographical and long-tail keyword targeting. At SearchKings™ Africa we can help you develop targeted strategies that will ensure you get maximum bang for your buck.

The world of accounting is a competitive one online but with our extensive experience SearchKings™ Africa can help you drive quality in-bound leads. Contact us today for a free, no-obligation, 30 minute consultation with our CEO (who also happens to be a qualified Chartered Accountant).